Fronto Lockscreen App
September 2015 - September 2016 • Available only on Android
As Lead UI/UX Designer, I designed over 300 lockscreen creatives for our vendors, 3500+ article creatives and led the design efforts to improve engagement and retention.
Fronto is a full-screen reward-based lockscreen app. Swipe left to read articles, install new apps and earn points that can later be redeemed for gift cards or charity donations. Swipe right to unlock your phone. These two interactions acted as the basis for all my creative work.
Sales & Article Creatives
Day to day work incorporated an hour for the creation of 3-10 sales creative & 15 article creatives to engage user interest. This effort spearheaded the development for an article creative generator which reduced the work from 1 hour down to 5 minutes.
Visual Design & UX Research
Another aspect of my role was to research trends regarding lockscreen, motivation, and first time user experience (FTUE), which would then influence the visual design throughout the sales, business and development perspectives.
Research includes:
+ Lockscreen Interactions
+ Lockscreen customizations
+ Personalization
+ User motivation
+ Onboarding processes
+ First time user engagement
+ Lockscreen layout
A snapshot of interaction when user completes a goal.
Reward flow & interactions
